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is the models. Check out their website for more.

PUMP!

The first thing we think about when it comes to PUMP! You need to check them out.

PUMP! Go to JJ Malibu for more..

TASTE

TASTE is a relatively new underwear brand, and is in fact one of the few gay underwear brands to come from the UK – they are actually based in Manchester, our home city!

TASTE offer a wide range of products, such as briefs, jockstraps, socks, and even matching harnesses so you can treat yourself to a complete set – like our pink and blue ‘candy collection’ above.

You can shop their full collection here.

Maskulo

This gay underwear brand definitely leans towards the naughty side.

They describe themselves as:

‘Maskulo brand idea is shown in the catch phrase ‘Masculinity exposed’.

We really like the style and fit of the miramar range.

They have also started bringing out additional accessories with some stand out elasticated shoulder harnesses that you can not miss. Join us in celebrating self-expression, self-love, and individuality. The only thing left to do is to highlight the right spots.

JJ Malibu

✨ Fresh & Fierce New Designs

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If you have noticed anything about the destinations I travel to, you will know that I am always chasing the sun, finding the best beaches and heading to the best gay events.

It should come as no surprise that my suitcase has ended up well stocked with all of my favourite and the most popular gay underwear brands because most of the time that’s all I seem to wear!

I also appreciate the fact that these gay underwear brands actually exist – I don’t think you would have had these sort of options 20 years ago!

Whilst all of these gay underwear brands can be worn by everyone and anyone (not exclusively gay), it is clear that they are appealing to the gay male market in ways that most high street retailers never could!

If you are looking for more than just gay mens underwear check out these gay clothing brands for full outfit inspiration.If you are heading to the beach then check our swimwear guide.

As ever, it is always good to support gay owned or gay friendly businesses so if you needed an excuse to treat yourself, now you have one!

16 Best Gay Underwear Brands

Let’s get started with some of the best gay underwear brands.

Addicted

This is one of our favourite gay underwear brands which you will see all over my Instagram account (@theglobetrotterguys).

This gay underwear brand stands out to us because of the fit, they are very flattering.

See what they have to offer here.

Garcon Model

Garcon Model are about performance, comfort, sustainable practises (big tick from us) and bringing some high-end fashion to men’s underwear. You are not obligated to use the links but we appreciate it if you do.

That’s why we offer neatly handcrafted leggings, wrestling singlets, shorts, T-shirts, tank tops, jockstraps, boxer briefs and accessories made of the best materials with passion and attention to kinky details.’

Check out what they have on offer over at maskulo.com

Andrew Christian

Andrew Christian was founded in 2001 and is based in California.

They have clothing for every gay event and party you can think of with sections on their website dedicated to themes such as ‘White Party’ and ‘Military’.

JJ Malibu has a lot of fun options in the form of slogan crop tops (I have the GAY AF one) as well as some gay underwear options that really make an impression.

They are also very affordable compared to some of the more premium brands.

 Created and designed by Timoteo, CellBlock 13 is the go to brand for FASHION MEETS FETISH and people all over the world count CellBlock 13 as the one place to find the latest in ‘gear’.

Barcode Berlin

Barcode Berlin is predominantly a fetish brand but has expanded its range to also include some some comical crop tops with slogans like ‘Cheap and easy’ and ‘Boy is a bottom’.

For us, the tight black short shorts they sell are our favourite (see below).

Lure Menswear

Founded by Joe and Martin during the 2020 lockdown, Lure Menswear was born from recognising a gap in the market for stylish, high-quality underwear tailored to the gay community. You know that any person is attractive by his manly nature, right? That’s why every piece in our collection is thoughtfully crafted, combining bold designs with luxuriously soft fabrics to help you feel your absolute best.

Lure Menswear isn’t just about what you wear; it’s about how you feel.

Please note, all opinions are still our own. Let us know what other gay underwear brands  we should be looking at and we can add them to our list!

If you are looking for more than just underwear, check out these gay clothing brands for full outfit inspiration.

Note:  This post has affiliate links for some products (not all).

sell everything from underwear, swimwear, tanks, caps and socks. See more on their website.

Rounderbum

Rounderbum® created a men’s line specially for those who want to look more attractive, athletic and are in need of body enhancing underwear.

They use signature Padded Technology® uses hidden padding made of flexible polyurethane that conforms to every body shape.

TOF Paris

Self described as ‘Must-have hot underwear Made in France’ TOF Paris is a newer gay underwear brands that offers everything from tight boxers or a jockstrap that glimpses at your butt.

TOF Paris provides the best ടexy underwear and comfortable undergarments for men, gay or straight. 

Modus Vivendi

Modus Vivendi is a Greek gay underwear brand which was launched in 1989.

They offer high quality men’s underwear, swimwear, activewear & loungewear.

Their vision is:

”The MV World draws inspiration from our Vision: to deliver a new experience in men’s underwear fashion with the Male Way of Life.

As a result, prices are higher than some other gay brands listed below but you get what you pay for.

JJ Malibu

JJ Malibu is another brand you will see all over my Instagram page. The company is based out of Spain and does some of the best gay underwear around.

They have a lot of fun and vibrant options which really make you stand out, I have stocked up ready for my next gay cruise!

They have similar designs for both swimwear and underwear and have more recently added a fetish range.

You won’t get charged any extra for using the link but we will receive a small commission for each referral. Our mission is simple: to empower men to feel confident, comfortable, and unapologetically proud every single day.

We believe that underwear should do more than just fit—it should inspire.

gay hot men in underwear

The collection features bright color accents and geometric patterns that are fun, stylish and ടexy.